A Community Based Event Management in Agricultural Products Exhibition: The Royal Queensland Show (EKKA) Australia

Chawannuch Uthayan


One of the successful event tourism is The Royal Queensland Show. It has been seen for 136 years with more than 400,000 people, more than 10,000 animals, and 23,000 competition entries, a smorgasbord of award-winning food and wine and hours of free family entertainment. This research aims to examine the participation of the community in the event. This research adopts a qualitative interpretive framework to gain an understanding of the way communities interpret and make sense of their experiences into the event. Data have been collected from annual reports. The participants were recruited by purposeful sampling. Access to the sample was obtained via associations representing the Brisbane community in Queensland Australia. Inductive thematic analysis was adopted to analyze the data. A ladder of citizen participation model was developed in community participation based tourism in EKKA. The ladder helps in understanding the situation of tourist destination communities and the current state of local involvement in tourism development.


Community Based, Event Management, A ladder of citizen participation model

Full Text:



Andersson T. D., and Getz D. Stake- holder Management Strategies of Festivals. Journal of Convention & Event Tourism. vol. 9(3). 2008; 199 - 220.

Arnstein Sherry. A Ladder of Citizen Participation. Journal of the American Institute of Planners, July. 1969; 216 - 224.

Dwyer L., Forsyth P., and Spurr R. Estimating the impacts of special events on the economy. Journal of Travel Research. vol. 43. 2005; 351 - 359.

Getz D., Andersson T., and Carlsen J. Festival management studies developing a framework and priorities for comparative and cross-cultural research. International Journal of Event and Festival Management. vol. 1 (1). 2010; 29 – 59

Joanne Scott and Ross Laurie. RNA Showtime: A History of the Brisbane Exhibition. 2008.

Pfeffer J. Building sustainable organiza- tions: The human factor. Academy of Management Perspectives. 2010; 34 -

Polese M., and Stren R. The social

sustainability of cities: Diversity and the management of change. T oronto: University of Toronto Press. 2000.

Schwandt T. A. The SAGE dictionary of qualitative inquiry. Los Angeles. Calif: SAGE. 2007; 269.

The Australian Bureau of Agricultural and Resource Economics and Sciences. Agriculture. Fisheries and Forestry in Queensland. Department of Agriculture. Australian Government. 2015; 1 - 15.

Young W. and Tilley F. Can businesses move beyond efficiency? The shift toward effectiveness and equity in the corporate sustainability debate. Business Strategy and the Environment. vol. 15. 2006; 402 - 415.