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Logistics management of rice mill Entrepreneurs in Roi Et Province

ผศ.รุจิภาส ประชาทัย | Logistics Management; Entrepreneurship; Rice mill

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Logistics management of rice mill Entrepreneurs in Roi Et Province

Collection	RMUTK Research Repository (RMUTK IR) บทความประชุมวิชาการ — Proceedings
ID RMUTK Digital	RMUTK000138
Title	Logistics management of rice mill Entrepreneurs in Roi Et Province
Alternative title	Logistics management of rice mill Entrepreneurs in Roi Et Province
Authors	ผศ.พิทักษ์ ทบจันทร์ Corresponding ผศ.รุจิภาส ประชาทัย ผู้แต่งหลัก ผศ.สุรเทพ แป้นเกิด
Faculty	คณะบริหารธุรกิจ
Volume / Issue / Pages	pp.-
Conference	18th Global Congress on Manufacturing and Management (GCMM 2024)
Conference Date	2027-12-04
Conference Location	Montien Riverside Hotel & Rajamangala University of Technology Krungthep (RMUTK) Bangkok, Thailand
Year	2567
Level	ระดับนานาชาติ
DOI	-
ISBN / ISSN	-
Funding Source	-
Abstract	The purpose of this study was to study the market mix and logistics management factors of rice mill operators in Roi Et Province. Quantitative data was collected using a questionnaire from a sample of 119 rice mill operators in Roi Et province. It was found that the marketing mix factor. Product quality is very important. The second is the packaging and branding. Next is the price side of competitors. Distribution location: The place of sale of products is very important. This is followed by Place and store locations, respectively. Promotion The marketing promotion aspect is very important. This is followed by advertising and pre-sales and after-sales services. respectively Factors in Logistics Management Procurement of paddy the demand for paddy is the most important. This is followed by quality and procurement sources, respectively. Rice warehouse management the management of rice storage areas is of great importance. This is followed by the design of the rice warehouse and the maintenance of rice, respectively. Rice transportation factors the cost of rice transportation is the most important. This is followed by transportation methods and delivery methods, respectively. The results of the market mix hypothesis test on the logistics management of rice mill operators in Roi Et province did not differ statistically significantly at the level of 0.05.
Abstract (EN)	The purpose of this study was to study the market mix and logistics management factors of rice mill operators in Roi Et Province. Quantitative data was collected using a questionnaire from a sample of 119 rice mill operators in Roi Et province. It was found that the marketing mix factor. Product quality is very important. The second is the packaging and branding. Next is the price side of competitors. Distribution location: The place of sale of products is very important. This is followed by Place and store locations, respectively. Promotion The marketing promotion aspect is very important. This is followed by advertising and pre-sales and after-sales services. respectively Factors in Logistics Management Procurement of paddy the demand for paddy is the most important. This is followed by quality and procurement sources, respectively. Rice warehouse management the management of rice storage areas is of great importance. This is followed by the design of the rice warehouse and the maintenance of rice, respectively. Rice transportation factors the cost of rice transportation is the most important. This is followed by transportation methods and delivery methods, respectively. The results of the market mix hypothesis test on the logistics management of rice mill operators in Roi Et province did not differ statistically significantly at the level of 0.05.
Keywords (TH)	Logistics Management; Entrepreneurship; Rice mill
Keywords (EN)	Logistics Management; Entrepreneurship; Rice mill
Access Level	Open Access (เปิดสาธารณะ)

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