New Entrepreneurs Creation Model: A Health Drink Business

Chawannuch Uthayan, Chaiyasak Klaydang, Nopparat Paivimut


This research aims to identify the entrepreneurial process model from the literature and to evaluate a selected anyone owned beverage business against this model. A sequential exploratory mixed method was employed using two stages. Stage one is the initial stage, using the qualitative approach, to collect the secondary data from the literature review. Stage two involved of 22 Thai new entrepreneurs to examine socio-demographics, and satisfactions gained from content analysis. The data analysis was performed using the computer-aided quality data analysis software and statistical analyses. The finding demonstrated that the significant criteria creating new enterprises on healthy drinks business consists of training, corporate and organizational structure.


Entrepreneurs, Health Mix Drink, Entrepreneurs Model

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